#luxurychat is an interactive Twitter discussion around luxury brands and social media in 140 characters or less. Every third Wednesday afternoon 2.30PM PST/5.30PM EST of the month. In case you missed #luxurychat, transcript of this month’s chat is available here.
Moderators:
- @LuxuryPRGal | Christine Kirk
- @EliteTravelGal | Stacy Small
- @LuxeTiffany | Tiffany Dowd
- @MissSmartFlyer | Erina Pindar
- @TierraFilhiol | Tierra Filhiol
- @leyla_a | Leyla Arsan
- @luxmextrvlchica | Melanie Schneider
We asked the question:
How can luxury brands utilize social media tools while maintaining the integrity of their brand image?
@tylerhwilliams: Just stay true to the brand’s core - the brand’s essence will come through if the communication manager understands the brand
@lax2nrt: You’re actually handicapping your brand— esp if you’re a small brand or individual property by avoiding social media.
@luxuryprgal: Good rule: 80% engagement 20% selling
@spaindex: Just a thought.. Shouldn’t the selling be a by-product of the engagement? Engage, share and the sales will come organically.
@luxuryprgal: Social media is 24/7 - luxury brands needs to delegate internal or external staff to monitor and protect their brand image
@TravelNotebook: Impressed with @FSVail already started the conversation before opening the hotel!
FYI
@WantToGoTravel: Good customer service via social media often breeds fiercely loyal brand ambassadors
@TeresaThotel: Big error is also to manage all channels same way, same message
@artofthespa: Brands need to remember to use images in Soc media.
@executiveoasis: Its not only about what you tweet. Its also about monitoring client tweets, listening & being responsive.
MORE OF
@EliteTravelGal: I think luxury cruise lines r “missing the boat” pun intended
@LuxeTiffany: Wishing more designers would not start twitter and then abandon.
Cruise lines are missing the boat in social media!
CAN DO WITHOUT
@EliteTravelGal: Any1 else hate when hotels & brands 4 get 2 share & just use Soc Media 2 sell? Big error
@BabsSegal I have issues with luxury hotels following then unfollowing. It’s deceiving
@artofthespa: I’ve often emailed general managers of properties after a stay. No response=no return
HONORABLE MENTIONS
@elitetravelgal: Impressed w @jitladaLA & @FIGSantaMonica.
@fathomco: @chefbangerter of Auberge in T.O. does superb job. I tweeted I was coming and he took special care of me/guests
@luxuryprgal: I think @FourSeasons @FairmontHotels and Ritz-Carlton
@kiwi_collection:Mandarin Oriental, Fairmont, and W Hotel groups all encourage individual properties to have twitter accounts
@TravelNotebook: Impressed with @FSVail already started the conversation before opening the hotel!
@FairmontHotels encourage individual properties to have twitter accounts
